An inhouse research project of VisionRI
The aim of study was to objectively understand the behaviour of mobile phone users in Delhi and further capture their satisfaction level that is influenced by various technical and non technical factors. Specific aspects to be studied were usage pattern in terms of the purpose for which mobile phones are generally used by various categories of consumers, level of the satisfaction of users, reasons for dissatisfaction, if any, level of satisfaction with gadgets and added services provided, liking for various attributes of the mobile phone instrument and usage pattern of functionalities and added services. The methodology to conduct the study was composed of different tasks such as review of literature on consumer satisfaction in telecom industry, empirical research based on a stratified random sample survey, a series of structured interviews and few focus group discussions and analytical framework aimed at getting an insight in to the behaviour of consumer by analyzing the data / information gathered through empirical research.
Tags: Mobile, Telephony
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